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Not your typical non-profit.

Givingmas, Inc. is a registered non-profit 501c (3) organization based in Dallas, Texas, that believes real change happens when we show up for each other. What started as a seasonal act of generosity has grown into a year-round movement of walking alongside families as they overcome barriers and build lasting stability, one step at a time.

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OUR 
MISSION

Givingmas envisions a future where families in every community can achieve lasting stability with the support of neighbors, not handouts. By first building a proven, community-driven model in East Dallas, we aim to create a replicable approach—where families who receive support return as mentors, donors, and leaders, helping others rise behind them. This cycle of transformation seeks to ignite a culture of giving that multiplies hope and resilience across generations.

At Givingmas, our mission is to strengthen communities by identifying and supporting families who are actively working to overcome hardship. We provide a hand up, not a handout, offering short-term, personalized assistance, connections to compassionate donors and community resources, and practical tools that promote long-term stability and lasting change, one family at a time.

OUR
VISION

OUR VALUES

Integrity

We believe lasting change begins with personal responsibility. We expect every family to take ownership of their path forward—beginning with accountability and a commitment to do what’s right, even when it’s hard. In return, we walk alongside them, offering honest guidance rooted in trust and mutual respect.

Financial Education

We believe financial literacy builds confidence, self-worth, and long-term stability. We work side by side with families to develop personalized, realistic plans for financial growth—including budgeting, saving, and repairing credit—so they can build a future with options, not obstacles.

Professional Growth

We believe meaningful employment is essential to family independence. Whether someone is underemployed or exploring new opportunities, we help families identify professional goals and remove barriers to progress. We challenge each person to grow and commit to walking with them through the journey.

Yesterday Is Yesterday

We believe in fresh starts. We recognize that circumstances don’t change overnight—but progress happens one decision at a time. We help families look forward, not back, and commit to staying engaged as long as they are actively working toward change.

HOW GIVINGMAS SUPPORTS FAMILIES

Each family’s journey begins with a nomination and a comprehensive needs assessment. From there, we build a tailored support plan. Families don’t follow a fixed curriculum; instead, they access only the services relevant to their goals and challenges. We meet regularly to track progress, adjust support, and celebrate wins.

Our Team

Givingmas is led by our CEO and Founder, Mike Keating. He’s supported by a dedicated team of volunteer board members and community leaders who give their time, expertise, and heart to help families thrive. Together, we’re proof that a small team can make a big impact.

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Mike Keating

CEO/Founder​

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Sandra Heskett

Board Secretary

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Shea Nark

Treasurer

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Kelly O’Malley

Community & Family Support Chair

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John Craft

Board Member

At-Large

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Joe Roberts

Board Member

At-Large

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BRN Media

Marketing & Communications

What is Givingmas?

Givingmas is a registered 501(c)(3) nonprofit organization dedicated to helping families overcome barriers to stability through personalized, hands-on support.
EIN: 83-3700458

How are donations used?

100% of donations go directly to family support unless otherwise specified. We maximize every dollar by negotiating with retail partners, often turning one donation into 125% of its value.

Who do you help?

We work exclusively with families who are actively working toward self-sufficiency and have been nominated by someone in their community. These families must demonstrate a commitment to bettering their circumstances.

Do you give out money directly?

No. We customize our support based on each family’s specific needs — from clearing up credit issues or legal fines to helping with transportation, career development, or securing a driver’s license.

What does “a hand up, not a handout” mean?

It means we partner with families already doing the work. We provide strategic, short-term support that builds long-term independence, not dependency.

How can I get involved?

You can donate, sponsor a family, volunteer, or help spread the word.
Visit our Ways to Give page!

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